Knowledge is power. Don’t base your communications strategy on anecdotal hunches. Let Griffin Communications dig into what’s really going on. What are the barriers to effective storytelling, engagement or brand loyalty? What are the opportunities? What resonates with your staff and stakeholders?
From the tangled skein of possibilities, let Griffin Communications help you find your golden thread.
Assess the effectiveness of your current communications. Are you sharing the right message? Are you using the right channels? Is your message getting across to the right audience? Are your competitors saying it better? Communication audits also help you better understand the internal and external perceptions that impact your business goals. XT
Assess the effectiveness of your current communications. Are you sharing the right message? Are you using the right channels? Is your message getting across to the right audience? Are your competitors saying it better? Communication audits also help you better understand the internal and external perceptions that impact your business goals. XT
Assess the effectiveness of your current communications. Are you sharing the right message? Are you using the right channels? Is your message getting across to the right audience? Are your competitors saying it better? Communication audits also help you better understand the internal and external perceptions that impact your business goals. XT
Assess the effectiveness of your current communications. Are you sharing the right message? Are you using the right channels? Is your message getting across to the right audience? Are your competitors saying it better? Communication audits also help you better understand the internal and external perceptions that impact your business goals. XT
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Laurie has designed and executed research projects and communications audits for governments, non-profits, oil and gas companies, a pharmaceutical company and a medical technology company.
Through focus groups, community consultation, in-depth one-on-one interviews and surveys, clients rely on research that effectively explores their performance, reputations, public perceptions and stakeholder interests to build communication strategies that effectively address issues and advance goals.
After acquiring and consolidating a number of small oil and gas service companies under one brand, the leadership team of a large oil services company needed to address issues across its fragmented internal culture. Laurie traveled to various facilities across Alberta to conduct 13 employee focus groups. The findings informed a recommendations report to improve internal communication and alignment with the new company and brand. The majority of recommendations were implemented resulting in increased executive engagement through roadshows, changes to new hiring orientation procedures, employee appreciation events, increased corporate communications and two new employee publications to provide tighter links between staff and the wider corporation.
After acquiring and consolidating a number of small oil and gas service companies under one brand, the leadership team of a large oil services company needed to address issues across its fragmented internal culture. Laurie traveled to various facilities across Alberta to conduct 13 employee focus groups. The findings informed a recommendations report to improve internal communication and alignment with the new company and brand. The majority of recommendations were implemented resulting in increased executive engagement through roadshows, changes to new hiring orientation procedures, employee appreciation events, increased corporate communications and two new employee publications to provide tighter links between staff and the wider corporation.