You have a brand ... whether you like it or not. Whether it’s official or not. Strong or not. Just like character, it’s what people say about you when you’re not in the room.
Brand is both organic and built. It’s your history, how you do business, and the content of your corporate culture. But it can also be aspirational. An effective brand is instructive ... it provides your people with a golden standard of how you do business. You can shape it through purposeful planning and visioning. Think of it like genetic engineering ... without all the controversy.
At Griffin Communications, we go beyond the surface and into the DNA and roots of your business. Deeper than eye-catching logos, colours and typography, we capture the spirit of the business and build creative channels and experiences for your clients to develop authentic relationships with your people, products, and services.