key features
Words can move mountains.
Laurie Griffin combines the power of the pen with the prowess of planning to help organizations tell their stories. Effective communication informs, motivates, and inspires people to help you move the mountains that matter in achieving your business goals.
So why work with Griffin Communications?
Combining the power of story and research.
My journalistic roots make me dig deeper. My agency background equips me to span wider. What does that mean? It means regardless of the hat I’m wearing, whether its writer, planner, graphic designer, media handler or cat herder, I work from the solid foundation of knowing the human story. It’s people who are at the root of every statistic, every barrier and every business dream. Blending solid research with the power of storytelling and persuasion, I help your message find its way to the right audience, using the right channels at the right time.
Clearing the path to your next summit.
Clarity of destination. Precision of path. Knowing your audience is the first step forward – it’s about knowing whose minds need to change, and what that shift will motivate them to do. It’s about channeling those actions in a direction that will advance your business goals.
Caring, curiosity, and contentiousness are the three C’s at the crux of a clear path and a strong plan. These lead to quality work, attention to detail,and strong results – the consistent qualities that make my products distinct.
Empowering you on the journey.
Whether you’re moving mountains or moving yourself over the mountain of business challenges, you will have what you need. I distinguish my communication plans from the rest by providing an empowering toolkit, equipping clients to execute their plan if they so choose.
Toolkits contain the templates, guidelines, tips, and whatever empowers you to execute it independently or with my support.
Receive a 360 view of your business landscape, top influencers and barriers, key messages and the tools you need to raise awareness, shift perceptions or grow visibility of your brand.
Hi! I’m Laurie.
I’m a communications consultant and professional storyteller with two decades of experience.
Distilling the dreams, drama, and brand DNA from a big sea of possibilities, I help organizations clarify and achieve their communciation goals.
I first cut my teeth in the journalism industry before moving into the agency world where I spent over a decade developing communication research, audits and strategic plans. I have also executed a range of plans and campaigns for energy companies, governments, think-tanks, logistics firms, pharma, agri-business and non-profit.
Serving clients in Alberta and BC, I am back and forth frequently between Calgary (where most of my clients are based) and Creston BC where I recently moved with my husband and three kids. Our new hybrid lifestyle merges white-collar service provision with blue zone living, enabling us to live a more intentional life, growing our own food and living closer to nature.
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