Laurie is an agency girl at heart. She spent the majority of her communications career working in large and small agencies where she was exposed to a diversity of industries and public relations challenges. Previously a Senior Consultant at Global Public Affairs, Laurie provided project management and support to a wide range of strategic communications planning, branding/marketing, issues management, and crisis communications programs.
Laurie has developed communications audits, research campaigns, plans and toolkits for municipalities, think-tanks, non-profit organizations, associations, a civilian oversight organization, and several energy and pharmaceutical corporations.
Laurie has also developed issues management frameworks for the Alberta Government and a Fortune 500 company. She has also created several crisis communications plans for organizations in non-profit, agri-business, finance and the energy sector including an international pipeline infrastructure company undergoing a high degree of scrutiny in traditional and social media.
With her journalistic roots, Laurie began her career freelancing for various newspapers and continues to develop compelling content and media interest in support of ambitious communications goals. She has written and successfully published several opinion editorials, speeches, and open letters on behalf of senior leaders. She produces content for a diverse range of mediums including annual reports, newsletters, websites, press kits, videos, marketing collateral, advertisements, and more.