Strategic Communications Plans
Don’t just settle for a fish when you can get the rod and the boat too. More than a plan, a Griffin Communication strategy gives you the tools you need to communicate effectively on an ongoing basis. Rooted in research that goes below the surface, communication plans help you aim for your goals and hook your audience. But strong ongoing communication practices move your business beyond catching short term goals and towards reaching your big picture vision. Move from raising awareness, engaging new audiences and shifting perceptions, towards building trust, inspiring action and developing authentic relationships with your brand.
Capital Campaigns
Marketing Communications Plans
Corporate Communications Plans
Media Plans
Internal/Employee Engagement
Social Media & Editorial Calendars
Don’t settle for a fish.
Get the rod
and the boat too.
Intertwine your story
with those of others.
Writing, Content Development & Storytelling
Storytelling is so much more than sharing things that happened or facts that are true. Effective, strategic storytelling and content development uses research to recognize how your story and information interlocks with the stories, values and passions of your audience. I bring strong storytelling and writing experience in:
Feature articles and blogs
Speeches, speaking notes and presentations
Websites
Annual reports
Posters, booklets, brochures & flyers,
Ads
Infographics and fact sheets
News releases
Books (I wrote a history book series that required multiple reprints due to popularity, totalling over 10K copies.)
Media Relations
Editors, producers, and reporters are like gatekeepers to mainstream perception. They pick who gets to come to the dance and be seen. They choose which stories and messages get ink (or pixels in today’s parlance).
Today, knowing “the bouncer” isn’t enough to get your business or product into the club. The key is having a good pitch. When you present an intriguing story angle, you turn the tables. Now you’re the gatekeeper to the information journalists need to intrigue their readership.
Having been on both sides of the fence, I deliver quality media relations services that get results:
Media planning and pitches
Media management
Media kits
Spokesperson training
Media monitoring and analysis
Enchant
the gatekeeper
with a story.
Your environment shapes your communication.
Your communication shapes your environment.
Research & Communication Audits
Knowledge is power. Stories and plans are only as powerful as your knowledge of your environment and your audience. Will your story or campaign resonate with the people whose minds and hearts you want to influence?
Effective communication uses symmetry. Your enviornment shapes what you communicate; and what you communicate shapes your environment. Research shapes what, how, when, and where you communicate. It’s key to a successful plan.
Research also tells you how you’re doing. Communication audits give you a finger on the pulse of your audiences and whether your communication practices are effective.
Communications audits
Focus groups
In-depth interviews
Surveys
Stakeholder map
Environmental scan + market research
Crisis Communications & Issues Management
Chance favours the prepared mind. Whether you see storm clouds in the horizon or not, the odds are high that any given organization will encounter a crisis or issue at some point in their business life cycle.
Don’t leave your reputation to chance – get covered with a crisis communication plan.
Griffin uses a proven framework, customized to your business, to guide and empower your team to respond to media, the public, staff, and other stakeholders when things go sideways.
Crisis communications planning
Tabletop exercises and scenario planning
On the ground support
Issues management frameworks
Chance favours the prepared mind.
You leave a mark.
That means,
you have a
brand.
Whether you like it
or not.
Brand development
Whether it’s official or not. Strong or not. Liked or not. You have a brand.
Just like character, it’s what people say about you when you’re not in the room.
Brand is both organic and built. It’s your history, your story, how you do business, and the content of your corporate culture.
A brand should also be aspirational. It’s who you are and who you want to be, entwined in your DNA. An effective brand is instructive … it provides a golden standard of how you do business. You can shape it through purposeful planning and visioning.
Griffin goes beyond the surface and into the roots and dreams of your business to capture how you want to show up in the world.
Visual identity and logo
Foundational brand messaging
Brand and marketing plans
Brand collateral and materials
Graphic design and publication layout
Contact Info
Let’s chat.
Get in touch with us to discuss your design needs.
